The Learning Journey

01
Understand the Strategic Context

02
Do the Insight
Work

03
Turn Insights
into Action

04
Communicate to
Influence

What is this Module About?

Discover the foundations that will help you think and operate more strategically in luxury — and establish where you are starting from today.

What You’ll Learn

MODULE 1

You’ll leave with

A clear understanding of the strategic standard you’re working towards, your own starting point against it, and a practical set of luxury-specific references and tools to carry into the rest of the Academy.

Back to the Programme

  • Understand what separates execution from strategic thinking.


  • Understand how luxury businesses think, operate and make decisions.


  • Apply the principles of luxury strategy — from the anti-laws of luxury marketing to the Dream Equation — and avoid applying conventional marketing logic to a luxury brand.

  • Recognise the core capabilities that define stronger strategic thinking.

  • Assess your own strategic capability — and identify where to focus your development.