Founded on two decades of experience bridging insight and strategy — Luxe Consumer IQ turns data into desire.
Translating Data & Insight to Impact
In a world saturated with data, few marketers feel truly close to their consumers. Luxe Consumer IQ™ exists to change that — transforming overwhelming information into clarity and confidence.
We teach professionals how to translate insight into strategic impact — giving them the tools and language to make smarter decisions, and lead with a consumer-first mindset.
The Founder’s Story
Emilia Simonin built Luxe Consumer IQ™ after two decades spanning marketing and consumer insight. Her insight career has centred on transformation within the luxury sector for organisations such as LVMH, and most recently on leading global insight initiatives at L’Oréal’s headquarters.
Her career has been defined by one guiding belief: the brands closest to their consumers always lead. Having directed global teams and growth initiatives across Europe and Asia-Pacific, she brings both strategic depth and cultural fluency to every project.
Today, she translates that experience into consulting, keynotes, and education — helping professionals and brands bring consumer understanding to the centre of every decision. The result: clarity, intelligence, and impact.
What sets us apart is that we have stood where you stand - and lived the same challenges from the inside.
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Our work is grounded in two decades of marketing and insights experience across some of the world’s most recognised organisations. That foundation shapes how we think, teach, and deliver — always anchored in what works in the real world.
The methods, tools, and frameworks we use come directly from proven practice — refined through experience, designed for clarity, and built to make insight genuinely usable.
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Where rigour meets elegance — we make insight feel intuitive, not intimidating. Our approach removes the overwhelm, translating data into stories marketers can actually love and use. We don’t teach coding or analytics; we teach what marketers truly need to know — how to read insight, ask better questions, and use evidence to lead with confidence. Every method is designed for clarity, confidence, and impact.
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Those closest to the consumer always win. Everything we teach begins from that truth. In a world overflowing with data, the challenge isn’t always more data or access, but clarity. We make insight simple, actionable, and human — translating complexity into confidence.
Previous Experience
Our founder’s career includes two decades leading marketing and insight initiatives for some of the world’s most respected luxury champagne and spirits, beauty, and entertainment brands.
