The Strategic Influencer

You are already trusted with real questions. Senior people seek your view, your recommendations are taken seriously, and you are comfortable in rooms where decisions are actually made. There is a composure to the way you work — you know your evidence, you know your argument, and it shows. The thinking is done. What is left is the delivery.

And delivery stalls in one of two ways. Sometimes the thinking is sound but depends on you being in the room — it is understood while you explain it, and loses shape the moment you leave. Sometimes it is the opposite: the recommendation is clear and well made, but lands on what this means for the brand rather than what it is worth to the business, and strong work gets called interesting rather than acted upon. One of these is yours, and your five scores will tell you which. This is the most rewarding stage of the journey, because from here every improvement is visible almost immediately — in the room, in the response, and in what happens next

You already…

• Think strategically and frame problems well

• Build recommendations grounded in evidence

• Contribute credibly to strategic discussion

Your development focus

Increasing the consistency and commercial impact of your recommendations — particularly how clearly your thinking travels and how directly it connects to business outcomes.