What does it take to succeed in China’s evolving luxury market today?
China’s luxury consumers are changing. Increasingly sophisticated, digitally connected and discerning, they are reshaping expectations of luxury brands, from the way they discover and engage with maisons to what they consider meaningful, relevant and worth investing in.
In this episode, host Emilia Simonin speaks with Sonia Szczerbinski, Founder and CEO of The V Factory Paris Shanghai, about the evolving Chinese luxury consumer and what global luxury brands need to understand to succeed in today’s market.
Drawing on her extensive experience working across Europe and China, Sonia explores how shifting consumer expectations, cultural nuances and China’s distinctive digital ecosystem are influencing luxury brand strategy and customer engagement.
The conversation also examines the growing confidence of Chinese luxury brands, the importance of empowering local teams and why staying close to consumers is essential to making smarter strategic decisions.