Episode 08: Why Brand Health Is Non-Negotiable in Luxury

Episode 8 — Brand Health Tracking: How Luxury Brands Measure Long-Term Strength

In this solo Inside the Method episode, we unpack how luxury brands use brand health tracking to monitor long-term brand strength — beyond short-term performance or campaign results.

We explore how metrics like awareness, consideration, preference, and emotional resonance are used in practice, why luxury brands focus so heavily on the top and middle of the funnel, and why meaningful movement in brand health takes time.

This episode is for marketers and brand leaders working in luxury or premium categories who want to understand how long-term value and desirability are measured — and defended — over time.